From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

The Sirens in Greek mythology were dangerously devious creatures similar to mermaids that lured sailors close to shore to be shipwrecked. They also sparked Starbucks’ (NASDAQ:SBUX) twin-tailed mermaid ...

The art of persuasion has always been fundamental to human society. Throughout history, rhetoric, the craft of persuasive speaking and writing, has been a crucial tool for leaders to shape public ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before. Analyzing the tools authors use to influence their audience is a common assignment in most ...