Local and organic certification labels may increase the likelihood that women will purchase a product, as well as their willingness to pay a premium – but men are less likely to be influenced by logos ...
COURTESY JARED YAMANUHA “Liliha Bakery”: Perhaps the most successful piece in the entire show. The heavy camouflage not only rewards the attentive viewer upon recognition, but says the most about the ...
Town seals in Middlesex County and the region run the gamut from a simple circle with a town’s name and the word “seal,” to an elaborate four-part circle featuring highlights of a town’s history. In ...
Commercials that run during breaks in local television newscasts pitch everything from Camrys to heat pumps to hot tubs. During the actual newscast, however, references to advertisers long have been ...
What goes into creating or updating a city logo? For the recently dumped and restored logo for the city of Las Vegas, it was $20,000 and a whole lot of controversy. For Henderson, it’s history and ...
A new European logo for local foods could help consumers identify products sold a short distance from their place of origin, says the Dutch regional councillor behind an opinion on professionalising ...
Atlanta’s host committee for the 2019 Super Bowl has taken a small but symbolic step in its early preparations for the big event: adopting an official logo. The committee unveiled Thursday its red-and ...