Most startups fail not because the idea is bad, but because the assumptions are never questioned. One of the most widely discussed mental models in modern entrepreneurship is first principles thinking ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

“And we can do it all by starting from first principles–questioning our assumptions and building something new from the ground up.” Let’s focus on two words: First principles. The concept of ...

Before he was a world-changing entrepreneur, Elon Musk was on track to become a physicist — even starting an applied physics Ph.D. at Stanford University. But while he dropped out of the program after ...