Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's hyper-connected marketplace, mastering omnichannel lead generation is not just ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

In the digital era, a robust online presence is essential for every healthcare provider. To attract and convert prospective patients effectively, it’s crucial to pair this with a well-planned ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

Hyperke Growth Partners has published a case study documenting the revenue trajectory of Semantic Links, a digital marketing agency that increased its monthly recurring revenue from $25,000 to $75,000 ...