Today’s fish finders produce near photo-quality images of the bottom and structure. Not only can anglers see below, but the most advanced fish finders capture the action 360 degrees around the boat.

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Here, fishy, fishy! Every angler has muttered this phrase at one time or another, but beckoning fish can only get you so far—it helps to know with certainty that there are actually fish in the general ...

Things used to be so simple. I think that goes for everything in life, including fishing. Once upon a time, in a life and a place far, far away, we clambered down to the river bank and got on with it.