As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...

Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid. Companies with more than 40 landing pages ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Using a landing page (see image, below), Wikipedia thanked its readers and the online community at large for taking part in the Wikipedia Blackout protests against two proposed laws in the United ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Landing page optimization allows you to get your potential client hookes with your story of how you can make their life better. What follows is a list of resources that can be applied specifically to ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience ...

First impressions matter. When visitors arrive at your site for the first time, they should experience a page that loads quickly and provides a pleasurable viewing experience. But too often, web ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...