One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Wine is better ...
Whether you're preparing to address a company direct mailing or labeling a batch of file folders to hold client documents, you want your output to look professional. If you've already worked with ...
Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.” The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades. The famed ...
Red Stripe has announced the six finalists in its special edition label design competition to commemorate the upcoming Paris Olympics. The competition, which garnered an overwhelming response with ...
Last week, U.S. Surgeon General Vivek Murthy said that alcoholic drinks should carry a warning about cancer risks on their label. Alcohol consumption increases the risk of at least seven types of ...