Spatial keyword query processing is an interdisciplinary research field that integrates geospatial computations with textual information retrieval. This area focuses on developing and optimising ...

User behavior study into how people use ChatGPT to find local services contradicts many common assumptions about AI ...

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name.

Set yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential. The choice to actively target a keyword versus ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always ...

For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list. Yet keywords—whether ...

Moderator: Christine Churchill Speakers: Ken Jurina, President, Epiar Inc Larry Mersman, Vice President, Trellian Wil Reynolds, Founder, SEER Interactive Stoney deGeyter, President, Pole Position ...