The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

The ADA is addressing questions raised last week about the safety of triclosan, an ingredient in Colgate Total toothpaste. Triclosan is the active ingredient in Colgate Total that fights plaque and ...

NEW YORK, May 30, 2017 /PRNewswire/ -- Colgate announces a new addition to the Colgate Total® portfolio: Colgate Total® Clean-In-Between toothpaste. Building on the superior cleaning benefits of ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...