Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

In the old days, internet searches were easy. You typed in a term–say, motherhood–and Yahoo and other engines spit out a list of sites ranked by human editors or by a formula, such as how many times ...

Search Engine Marketing (SEM) is the practice of running paid ads in search engines to attract more online traffic and customers. This article highlights four innovative and cost-effective techniques ...

Noted Internet Reputation Expert and frequent SEO Expert Witness, Chris Silver Smith, will present multiple techniques for improving online reputations. Smith has long worked in internet marketing and ...

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2025.

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S.

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024. Google’s share of the global search engine market fell below 90% for the first ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...