A blog is a website for which one or more authors blend information and personal perspectives into a series of interesting journal entries — at least, that's the goal. The key is to make it personal. ...

Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert ...

It's been estimated that approximately 2 million new blog posts are published each and every day. This puts a ton of pressure on business owners and bloggers who want their content to actually get ...

I never cared about blogs until I got a candy sample in the mail one day. Marketers don't send out free samples these days like they used to. Years ago I used to come home every other day and find a ...

In today’s fast-paced digital world, the ability to create engaging, high-quality content is more important than ever. Effective communication is critical whether you’re a high school student working ...