Research has shown that the cost of acquiring a new customer is five times greater than the cost of retaining a current customer. Despite this, 44 percent of companies put their resources primarily ...

Write a business plan, choose a business structure, get a tax ID, open a business bank account, find startup financing, get business insurance, build a website.

I sat down with Jayne Havens, the founder of The Snoozefest. In this episode, Jayne shares her journey from being a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...