When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

A recent Law.com article queried whether a couple of recent high-profile lateral moves have been "successful," and cites a number factors identified in two Major Lindsey & Africa surveys (on law firm ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

In the world of traditional finance, evaluating a company’s success usually means tracking revenue growth, earnings per share, or return on equity. But what happens when the core of a company’s ...

Raghu Reddy, chief administrative officer of Southfield, Mich.-based MiOrtho Surgery Center and a member of the Ambulatory Surgery Center Association’s education and quality committees, joined ...

Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...

Bush administration officials see two problems with the flagship e-government initiatives. They acknowledge that many of the individual projects have not met their defined goals, but they also ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

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Melissa Johnston is the family engagement specialist at Kreiva Academy, a public charter school that her children attend in Manchester. Over the years, she's heard a common critique that expanding ...

This tension intersects with another complex policy issue: disproportionality. Federal law flags schools if students from a particular racial or ethnic group are “over-represented” in special ...