Data analysis does not remove the need for leadership; it requires business leaders to learn to incorporate data into their decision making and effectively train and support their teams to do the same ...

Data analytics has become one of the most powerful advantages a startup can build. Founders who focus on the right signals and act quickly on insights are creating leaner, faster-growing companies ...

Data-driven B2B marketing is powerful. Learn how to move from strategy to execution to enablement with an AI-powered system ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

Agencies add the most value not by reporting what happened, but by interpreting why it happened in relation to business ...

Data analytics have long been seen as a valuable way for businesses to refine their marketing and improve their communication. However, as we learn more about the ways that data can be applied to a ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...