When running Google Ads, you have several expectations in your mind. You tweak keywords, adjust your bids, and rewrite ad copy several times to get results. Unfortunately, you may not see these ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

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Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...