Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

I'm the writer for the Forbes C-Suite newsletter series. The domestic indicators don’t look that great, as far as rate cuts are concerned. May’s job growth was much stronger than expected, with ...

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost ...

After years of providing valuable content and insights into Bitcoin investing, I’ve spent countless hours analyzing data and reviewing charts to help you build a strong foundation for your Bitcoin ...

Discover an effective, structured approach to implementing 1:Many Account-Based Marketing (ABM) with our proven model. Designed for straightforward adoption by marketing teams, this six-stage process ...

Successful and effective leadership is about emotional intelligence (EI): the power to feel, connect, inspire, and lead with empathy. Here are 10 strategies to build your EI.

Credible ESG success requires ambitious goals, but the path to meeting those goals must be broken into transparent, authentic, achievable, and measurable steps. The Fast Company Executive Board is a ...

An end-to-end strategy must factor in all the ways the data can be input and output, as well as how it’s stored Here’s a sobering prediction: One-third of all adults in the United States will have ...

Key questions to address in AI governance include what important regulatory compliance is needed, what data can be used in training AI models, what data must not be shared with public LLMs, and what ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...