When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Is your organization about fun? How often do your customers giggle? How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? What ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

This is the second of a three-part series focusing on AI end-user adoption and training, following “Why AI Adoption and Training Matter.” Organizations across industries are investing heavily in ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

The United States is living through the most intense period of geopolitical competition since the end of the Cold War, and its strategic rivals—China, Iran, and Russia—have expressed a shared desire ...