Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

As Generation-Z continues to dominate the digital landscape and wield significant economic influence, agencies face the challenge of creating digital display ads that truly resonate with this elusive ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

This post will show you how to get a Receipt from Facebook ads. While advertising on Facebook, you will likely gather and examine receipts for your Facebook ads. They not only help you stay organized ...

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur Press. Order from ...