Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more ...

As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...

Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and ...

For years, Windows users have complained about “ads” touting Microsoft services, showing up in various places. Now the alarm bells should be seriously ringing: Microsoft has publicly disclosed plans ...

Microsoft has announced plans to add more advertising to its services, especially through Copilot. The company says it is exploring new ways to integrate ads into user interactions, using AI to create ...