Decentralized search engines are coming up as an alternative approach. Instead of depending on a single organization to index, rank, and deliver results, they ...

Every signal. Every scoring mechanism. Every semantic pattern it uses to decide what content makes the cut. That’s what our search engineers did. They reverse-engineered how Google’s AI Overviews work ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

For decades, the way we find information on the internet changed only in small ways. Doing a traditional Google search today doesn't feel all that different from when, in the 1990s, you would Ask ...

Answer engines operate differently. AI-driven systems analyze vast amounts of content, extract relevant information, and generate direct responses to user queries. Rather than presenting a list of ...