Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...

Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.

Coca-Cola practically invented Santa Claus as we know him today. Credit: Coca-Cola / Secret Level Coca-Cola has an indelible connection to the holidays here in the United States. The company's 1930s ...

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

Coca-Cola has sparked a backlash with its new, entirely AI-generated Holiday 2025 ad, but has insisted "the genie is out of the bottle, and you’re not going to put it back in." The advert, below, was ...

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ATLANTA, Georgia — Coca-Cola is at the center of a holiday controversy after unveiling its 2025 Christmas commercial, a generative AI-driven reimagining of its classic “Holidays Are Coming” campaign, ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Coca-Cola is back with another series of AI-generated ads to herald the holidays — and they look just as bad as they did last year. That initial foray at making a vague AI homage to the original ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...