The link-shortening service dates back to 2009 and was scheduled for permanent deletion this month. However, to prevent widespread 'link rot,' Google says it will 'preserve actively used links.' ...

Google may have partially walked back a plan to deprecate all shortened goo.gl links, but millions of links that rely on the link shortener will still break before the end of August. Links created ...

Google addressed a bug that enabled anonymous attackers to remove any URL at will, fixing an actual negative SEO exploit. Google recently fixed a bug that enabled anyone to anonymously use an official ...

If you are trying to use the URL Inspection tool within Google Search Console and you are getting errors, you are not alone. Google has confirmed there is an “increase in errors when inspecting URLs.” ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He ...