Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.
If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.
Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...
It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...
October 27, 2025 – PRESSADVANTAGE – In Fall 2025, a major transformation is underway in how local businesses appear online, ...
With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...
PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...
Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded ...
The search giant becomes the biggest name yet to generate an ad entirely with its Veo 3 and other artificial-intelligence tools.
SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open ...