This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. But it doesn’t have to be ...

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

For an entrepreneur, efficiency is everything. That means finding as many productivity hacks and automations as you can. Fortunately, technology has kept up with that demand. If you use Google apps, ...

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid ...

After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and ...

Google Home’s web script editor is getting a new “Help me script” feature. The generative AI feature creates all the code for you from scratch when you tell it what routine you want. It’s currently ...

Automation is the dream of every work-laden computer user, and scripting languages can make those dreams come true. Now Google is releasing its own scripting language for its online apps called Google ...