Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

Google's Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. Web standards help ensure that websites are interpreted in the same way across ...