Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, shopping, and display. Optimization score ranges from 0% to 100%, with ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined ...

Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

SEOs for almost a decade have been using the term "over optimization" for one reason why a site might start to not do well in the Google search results. Some call it the over optimization penalty.

Why answer engine optimization is the right term, not GEO. Learn what these AI systems actually do and how to create ...

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...

SAN DIEGO — Mitchell Repair Information Co. L.L.C. is offering its Mitchell 1 Google Optimization Suite to help automotive repair shops boost their online presence and drive new business opportunities ...