Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

Google is urging a federal judge to scrap a jury's decision that the company violated mobile device users' privacy by ...

By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...