You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, you’ll now find an AI Mode button to the right of the search box on the Google ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

Google’s notorious AI Overviews feature appears to have finally gotten it right — but for all the wrong reasons. As flagged on Bluesky, if you ask Google why its own search engine feels so useless ...

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) ...

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...