Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

New automation capabilities rolling out to the Home app — and even more advanced ones in the script editor — put Google ahead of the competition for once. New automation capabilities rolling out to ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...