Google’s Search Advocate John Mueller answers whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI ...

In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate ...

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization ...

Google's John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don't implement it in a way that blocks crawling and indexing, he added.

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a ...

Many tools can help you to analyze your website audience data and improve your SEO strategy; in fact, you may be using a combination of them—and maybe even paying to use them. Enter Google Search ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...