Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google Inc. has expanded to several additional countries a test to provide ads for mobile devices, as the search engine giant attempts to extend its vibrant advertising business into the realm of cell ...

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without ...

Google is testing yet another call extension ad format, this one shows the advertiser's name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.