For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

ChatGPT has introduced shopping and Pulse features, moving itself closer to becoming the Google Ads of AI-powered commerce and advertising.

Local Google Ads campaigns are one of the top ways to promote your home-based business in 2025. Target local customers, boost ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the ...

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Amazon has abruptly pulled out of product advertising on Google Shopping, marking its most significant retreat in years. Average shopping-ad impression shares for Amazon from July 21- July 23, 2025 in ...