Google is flattening the org chart in one of its most crucial business groups, per an internal memo.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

U.S. employees in the Google Customer Solutions (GCS) division were informed last month about this change via memo sent by ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Digital marketing today is no longer about choosing between organic and paid strategies. As I have researched, the real power lies in combining them effectively. Search engine optimization services ...

Google is eliminating an entire layer of middle managers in its US advertising sales unit, specifically within the Google ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

Vidhya Srinivasan, who has led Google’s ad business for years, will now lead the Ads & Commerce teams for the Alphabet company. Srinivasan’s new role as vice president of ads and commerce includes ...