Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google is flattening the org chart in one of its most crucial business groups, per an internal memo.

U.S. employees in the Google Customer Solutions (GCS) division were informed last month about this change via memo sent by ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Digital marketing today is no longer about choosing between organic and paid strategies. As I have researched, the real power lies in combining them effectively. Search engine optimization services ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...