With Google still the most widely used search engine, is it any surprise that prospective renters rely on Google searches to find the perfect apartment? Renters today tap multiple channels when they ...

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...