Retention goals are now fully available to help you bid more for lapsed customers. Customer acquisition cost reporting can be found in a new column in campaign reporting. Google said it improved on ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages. Conversion diagnostics is a ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

ALEXANDRIA, Virginia (Reuters) - A Google executive told colleagues the goal for the company's then-nascent online advertising business in 2009 was to "crush" rival advertising networks, according to ...

A Google executive boasted to co-workers the goal for the company’s budding online advertising business in 2009 was to “crush” rivals in the digital ad market, according to evidence presented ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new ...