Retention goals are now fully available to help you bid more for lapsed customers. Customer acquisition cost reporting can be found in a new column in campaign reporting. Google said it improved on ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages. Conversion diagnostics is a ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...