Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google's Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad ...

Google has released a comprehensive guide highlighting AI's role in optimizing Responsive Search Ads for better ad performance. Google's Responsive Search Ads (RSAs) use AI to mix and match headlines ...