The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

It’s that time of year again – happy birthday, Google Ads! Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into your ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...