Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience. There are two networks within Google AdWords – display and search.

Google AdWords will now let you track calls made from mobile devices to your business after users have tapped the phone number on your website. Most businesses don’t want to pay for marketing they can ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In ...