Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...