Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Knoxville, Tennessee / / October 27, 2025 / MediaExpress Key Takeaways: High-growth accounting firms spend 2.1% of revenue on ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Many companies adopt artificial intelligence tools only to find the traditional go-to-market (GTM) model collapsing. Sales and marketing leaders are overwhelmed by fragmented tools, processes, and ...

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

Let’s cut to the chase: If you’re still clinging to marketing strategies from two years ago, you’re not just behind — you’re invisible. Welcome to 2025. Algorithms have shifted, audiences have evolved ...

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...