The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are symbols ...

Advertisers of all stripes and sizes – from billion-dollar tech firms to mom-and-pop grocery stores – target their marketing strategies to appeal to likely consumers. The most common appeals revolve ...

So disappointed by the state of magazine advertising, I wanted to find examples of good marketing writing to cheer myself (and you) up. I was a copywriter, so this is dear to me. Here are a few ...