The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

“I normally read at least a book a day and get all my books from the library. Even if they were all paperbacks, I estimate my library saves me at least $2,500/year ...

Fleishman-Hillard, in conjunction with Harris Interactive, recently announced the results of the Digital Influence Index (DII) - a study designed to track and measure the influence and impact of the ...

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go to when you need budget groceries or socks. Target is the store you go to ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

After decades of demanding more from healthcare, most consumers are at a tipping point. With the pandemic changing how they interact with healthcare organizations, consumers are making more active ...

Baseball icon Yogi Berra is often credited with saying, “It’s tough to make predictions, especially about the future.” This is particularly true for the warehouse operations at the core of e-commerce, ...

There is little question that 2020 will go down as one of the most challenging years restaurant operators will ever face and will transform virtually every aspect of the restaurant experience. Before ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.