Launching on Jan. 14 via the e.l.f. Cosmetics website in limited quantities, each Lip Embalm comes with a mini replica of a ...

Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31, ...

Campaign sat down with E.l.f. CMO Kory Marchisotto to discuss the sequel campaign to E.l.f. and Liquid Death’s 2024 Corpse Paint drop, which sold out in 45 minutes.

ELF stock upgraded to Buy for swing-trade upside as guidance signals H2’26 earnings recovery. Click here to read more.

The beauty brand will launch a trio of scents with the fashion retailer, inspired by hero make-up products such as Power Grip primer, on 29 January, marking a first for both businesses ...

Which Elf concealer is best? Because it can hide skin imperfections, an important step in many beauty enthusiasts’ makeup routine is applying concealer. Premium beauty brands offer a nice selection of ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

If you are wondering whether e.l.f. Beauty at around US$94 per share looks expensive, cheap, or somewhere in between, this ...