You say you’ve planned a crackin’ agenda, chock full of exemplary sessions. And, you’ve got all the top suppliers in your field queued up to exhibit in your hall. Great! But what about attendees? How ...

Sometimes I think that we're going to sophisticate ourselves to death. We get so convoluted in our embrace of techniques and technology, we forget about the basics. Advocates are your very best ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Many companies share personal information they gather directly from individuals with “business partners” who use the information for their own direct marketing purposes. It is the case, for example, ...

WEST LAFAYETTE, Ind. — Owners and operators of diverse farm operations are invited to join Purdue Extension specialists and educators and Indiana agribusinesses for a free virtual series, Direct Farm ...

Research supports what many marketers already believe—traditional direct mail is making a comeback. Not only that, more than half (51 percent) of all marketers using direct mail campaigns are actually ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...