Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The quality of radiotherapy auto-segmentation training data, primarily derived from clinician observers, is of utmost importance. However, the factors influencing the quality of clinician-derived ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Shoppers today don’t just want the right products at the right price at the right time. They want to be immersed into content and experiences that align with their wants, needs and expectations. Marta ...

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Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For years, speed has dominated the conversation around data and analytics. The promise was ...