With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will shape a business's success ...

The companies that win through positioning beat indecision, inertia and the alternatives buyers considered. That's what diagnosing your true competitive forces means.

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter?

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a ...

Discover how B2B brands can build awareness today through AI-optimized content; trusted practitioners; and transparent, authentic engagement that drives relevance over reach.

In partnership with Torpedo, we surveyed 179 B2B marketers about the state of creativity and interviewed four senior marketers with expert knowledge of creativity in B2B. Content, Creative & Campaigns ...