Data analytics is an emerging trend and has been around for a while. It’s an important tool in business intelligence, decision making and reporting. Organizations use data analytics to find insights ...

Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases. The promise of customer data platforms, or CDPs, is ...

Data has become the new currency of business. Without it, informed decision-making is nearly impossible. In the age of digital transformation, companies are drowning in data—from operations and ...

Apollo.io reports that a poor waterfall enrichment strategy can waste leads and hinder sales by providing inaccurate contact ...

Nutshell reports that AI tools are transforming sales, enhancing efficiency and productivity, but success hinges on data quality and implementation strategies.

There are many tools on the market for historizing process data. These tools typically treat each point of data individually when historizing, which works great for trend screens and instrumentation ...

Strategic implementation processes require the work and attention of employees and managers at all levels within a business, especially when the changes occur in a small business environment. Because ...