As reported by Richard H. Levey for Direct Newsline, if a consumer saw a televised commercial during the war's opening days against Iraq, chances are it was a direct response spot. Open inventory ...

Direct response television is effective in generating immediate revenue results and helping build brand awareness. Every company is focused on the bottom line. Nielsen ratings — at their best — are an ...

Boston-based ad agency FORGE Worldwide recently created DRTV spots to promote Dragon NaturallySpeaking software from Burlington-based Nuance Communications. The Dragon software allows people to speak ...

After a successful rebranding effort last year, home equity lender Champion Mortgage is trying 60-second DRTV spots to portray the company as accessible and empathetic to consumers. “Last year, the ...